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              電子商務論文——中小企業網絡營銷問題的研究

              電子商務論文——中小企業網絡營銷問題的研究

              來源:本站原創 作者:佚名 瀏覽:1901次

              內容預覽:

              電子商務論文——中小企業網絡營銷問題的研究  摘 要  隨著全球信息技術的迅速發展和互聯網的日益普及,電子商務在各個領域中的應用越來越廣泛,傳統商務正面臨著從經營觀念到經營模式的全面變革。網絡營銷在我國已經成為一種新的經營方式,它給我國企業,特別是中小企業帶來前所未有的發展機遇和劇烈的沖擊。網絡營銷不僅是企業市場營銷的新形式,而且是企業發展網絡經濟的關鍵。與傳統營銷方式相比網絡營銷具有很大的優勢,并有其自身的特點,如:廣泛性、交互性、低成本性和高效率性等。企業應積極利用這一新技術來變革經營理念、經營組織、經營方式,以促進企業的飛速發展。但是,由于我國企業的網絡營銷起步較晚,目前發展中仍存在著一定的問題,如基礎設施建設滯后、消費者觀念意識淡薄、網絡安全存在隱患、網上支付不統一、法律法規不健全、網絡營銷人才缺乏等。  本文著重分析了我國企業網絡營銷存在的主要問題,并在此基礎上提出了相應的解決對策。  關 鍵 詞:網絡營銷,中小企業,問題,對策  MACROBUTTON AcceptAllCh……


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