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              論XX國際大酒店的經營和發展思路

              論XX國際大酒店的經營和發展思路

              來源:本站原創 作者:佚名 瀏覽:2343次

              內容預覽:

              論XX國際大酒店的經營和發展思路  維斯國際大酒店是城投公司投資興建的曲靖第一家三星級涉外酒店,酒店裝飾豪華,配套設施齊全,環境優雅,空氣清新,倍受賓客青睞,當然也是酒店的一個賣點,但在過去幾年的經營中,酒店經營狀況不理想,到底是什么原因呢?筆者認為主要有以下原因:  1、經營項目市場定位不準;  這里所說的市場定位主要指為實現酒店預期經濟目標而結合酒店各經營項目與市場需求所做的經營定位。近年來,隨著當地經濟的不斷發展,酒店賓館業也得到了空前發展,雖然國家采取了措施限制樓堂館所的建設,并嚴格行政審批等手續,但都沒能有效的控制住對酒店業的過度投資。98年以前,維斯國際大酒店是當地唯一一家三星級涉外酒店,消費者的消費選擇面相對較窄,客源比較穩定,隨著時間的推移,近5年的時間,本地新增了5家三星級酒店,從目前的消費市場需求來看,酒店的數量已遠遠超過消費市場需求,供需失衡,酒店業“僧多粥少”,導致競爭異常激烈,經營形勢日趨嚴峻,為維持酒店運轉,價格競爭成為各酒店的剎手锏,價格的競爭導致客源分散,……


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